About ABIALA, ANUOLUWAPO FELICIA
Lecturer III|OND, HND, B.Sc. (Marketing), M.Sc.(Business Administration)
School
SCHOOL OF MANAGEMENT STUDIES
Department
Marketing
Programme
National Diploma & Higher National Diploma
Research Interest
Customer Relationship Management
Awards & Honours
Commendation for honesty by 7-Up Bottling Company, Management Award of Excellence from St. Peters Anglican Church, Oja-Odan.
Teaching Areas
Fundamentals of marketing I, Principle of Selling, Fundamentals of Marketing II, Retail and Wholesale Management, Retailing and Wholesale Management
Selected Publications
Aliu, A.A., Agbetokun, F.O. &Abiala, A.F. (2016). Exploring Marketing Strategies as
Veritable tools in SMEs Development for Economics Growth: Empirical Exposure from Lagos, Nigeria.FPI Journal of Humanity and Management, 1(14).
Aliu, A.A., Aladelusi, K.B., Bako, Z.F. &Abiala, A.F. (2015). Relational Analysis of
Service Quality, Customer Satisfaction and Customer Loyalty in Nigerian Banking Sector. International Journal of Management and Technology, 1(1): 114-133.
Conferences Attended
Aliu, A.A. & Abiala, A.F. (2017). Country of Origin effect and Consumer patronage in a
Recession: An evaluation of Adire consumption among female undergraduates in Ogun State. 11th National Conference of School of Management Studies, 28th -30th November, 2017, The Federal Polytechnic Ilaro.
Aliu, A.A., Abiazem, F.U. &Abiala, A.F. (2015). Relational Analysis of Marketing
Environment Factors and SMEs Performance in Nigeria.2015 National Conference of Academic Staff Union of Polytechnic (ASUP), Zone C, 11th -14th May, the Federal Polytechnic Ilaro.
Aliu, A.A., Agbetokun, F.O., Ajibade, J.A., Abiala, A.F. &Abiazem, F.U. (2015).
Exploring Marketing Strategies as Veritable tools in SMEs development for Economic Growth in Alaba Market, Lagos, Nigeria. 3rd National Conference of School of Applied Science, 15th-18th June, The Federal Polytechnic Ilaro.
Abiazem, F.U., Aliu, A.A. &Abiala, A.F. (2015). Direct marketing strategies and
Customers loyalty in Nigerian Banking Sector. 1st International Management Science Research Conference, 30th September-2nd October, Yiri Lodge Conference Hall, University of Ghana, Legon, Accra, Ghana
Summary of Profile
My name is Abiala Anuoluwapo Felicia, Senior Instructor Marketing DepartmentFederal Polytechnic Ilaro where I have taught for 5 years.
CURRICULUM VITAE